Interaction & Service Designer Based in Oslo, Norway
PhD Phase 02
The practices of owning everyday things
My research work began with deconstructing current practices and challenges associated with the ownership of everyday goods and digital secondhand services in Oslo, Norway. I conducted contextual interviews, workshops, services reviews to gain an in-depth understanding of the current state of digital secondhand services. The study involved both service providers as well as service consumers in uncovering their motives and behaviors, mutually influencing each other.
Role and outcomes
Business model mapping • Persona modeling • Context mapping • Informal Interviews • Service blueprinting
Deciding the structure and approach of the field study. Conducting the research, planning the workshop activities, and collating the findings.
Understanding the role and influence of the stakeholders
Workshop with the service providers
I conducted two days workshop along with Schibsted, at their office. I aimed to explore possible threads
on what “can or should”
the secondhand services be rather than limiting my inquiry to their existing roadmap. I wanted to understand their role in the current state of secondhand services and if and how can it be channelized differently.
Company’s primary focus was expensive prom apparel for 15 to 17 years old female user base. Due to the nature of the inventory, there were fewer repeat engagements and a large share of their consumer need was inferred indirectly through google analytics. Therefore, it was
essential to bring out the company’s tacit perceptions of its user base,
driving their business decisions.
The Glitch and the Breakthrough
Persona modeling and business model mapping
proved too limiting for understanding user’s routines and rituals.
Therefore I created simple context cards based activity for the second workshop. The participants had to connect the users with spaces, skills, stuff, and people. This activity
led to the breakthrough moment where , the participants started mapping the temporary living arrangements from 16 to about 27 years of age.
The workshop ended with an open question and collective speculation on how this lifestyle might be driving their purchase and ownership of everyday things
In-Depth interviews with the younger demographic of Oslo
Based on the insights from the workshop, I conducted in-depth interviews with a diverse group of participants belonging to the age group of 16 to 27 years to gather insights on two central aspects.
Their routines and practices
with regards to usage of things to support their lifestyles, outlining their motivations, requirements, aspirations, and limitations. Their
current experiences, challenges, and perception of the existing re-acquisition (secondhand)
services influencing the uptake of secondhand use based services.
Excerpts from the interviews
Design of these services emphasizes the discovery and sale of artifacts, with limited consideration towards people’s local context and their practices, resulting in an unreliable, confusing and consequently unfulfilling experience.
Existing service models
Second hand marketplaces are largely modeled after the values of open classifieds with the digital medium, and its tools are directed at facilitating discovery and subsequently the financial transaction enabling the sale of artifacts. Therefore, even with visuals and interface interactions as differentiators , most of the services pose similar core challenges to the users experientially.
Findings from the interviews highlighted a progressive yet transitional and temporary living situation common within this age group, motivating their firsthand and second hand purchase decisions. We have outlined three behavioral archetypes based on three broad living arrangements.
Secondhand marketplace as digital linkages
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