Swati Srivastava
Product designer based in Oslo
Currently, I lead design for Otovo's clean-energy marketplace, shaping customer experience, service workflows, and the digital systems for residential solar and home energy installation across Europe.
My practice spans hands-on product and service design, cross-functional alignment, and the systems thinking needed to make complex digital and operational workflows work together. I've worked across clean energy, fintech, SaaS, and research with teams at Otovo, Globant, NetScout, Settle.
I focus on shaping products and services that bring clarity to messy environments, support long-term decision-making, and enable people to work more effectively.
I'm always open to meaningful collaborations and conversations.
Otovo ASA: work highlights
Storefront and Sales Funnel Redesign
(2025)
Re-architected Otovo's public-facing web experience, partnering with marketing, SEO, and engineering to strengthen organic acquisition and establish a scalable content and page structure across 10 European markets.
Installer Tools and Field Operations UX
(2022 – 23)
Designed core workflows for installers and field teams, including scheduling, task management, and project coordination, improving alignment between digital processes and on-site work.
AI Tooling for Support and Repair
(2024)
Led design of support-facing and customer-facing AI tooling, improving clarity around project milestones, repairs, and troubleshooting by surfacing context-aware information at the right time.
Design System Foundations
(2020 – 22)
Defined the foundational elements of Otovo's design system, including typography, colour, layout, and core components, establishing shared patterns for consistent product development.
I also serve as part of Otovo leadership to help the organisation leverage design efficiently.
Earlier work: Between 2009 - 2019
Designed enterprise SaaS, network intelligence tools, fintech products, and marketplace experiences with teams at Globant, NetScout and Settle ASA. I've also worked as a researcher at the University of Oslo (UiO), focusing on secondhand digital marketplaces and shopping practices in collaboration with SINTEF and Snapsale.
Employers
Clients
Core Skills
Design IC and leadership
End-to-end product and service design across B2B and consumer experiences.
AI based rapid prototyping
0 to 1 product launches.
Field research, journey mapping, and synthesis.
Designing systems for multi-market scale and operational clarity.
UX strategy and north stars
Workshop facilitation, cross-functional alignment, and designer mentorship.
Recent Domains Focus
- • Clean energy / Solar marketplaces
- • Fintech / Payments / Subscriptions
- • Enterprise SaaS / B2B tools
- • Project and pricing operation and sales tools
- • SEO, Storefront / Sales funnel
- • Network security
Tools
Figma, Cursor, Dovetail : I pick, learn and use what is needed
Most of my SaaS and B2B work is under non disclosure agreement. What follows is a selection of process work, explorations, and iterations that offer a snapshot of my approach. Detailed case studies and my résumé are available on request.
